Princess Andre is gearing up to enter into direct competition with her mother, Katie Price, following her latest business move in the beauty industry. This development comes after Princess excluded Katie from her recent reality show, The Princess Diaries.
The 18-year-old has filed for a trademark to exclusively use her name for her beauty products. She has secured the ‘Princess Andre’ trademark across various beauty categories, such as eyelashes and eye brushes. With Katie already established in the beauty sector, this move sets the stage for a business rivalry between the mother and daughter.
Recognized for her signature eye makeup style featuring long fake eyelashes from a young age, Princess has a strong reputation in the beauty realm. She recently signed a significant deal with Superdrug and became the face of the brand’s affordable cosmetics line, Studio London, for the upcoming year.
A source revealed that Superdrug was eager to collaborate with Princess due to her widespread appeal and positive impact on the brand. The insider mentioned, “Princess has been a huge hit with Superdrug, and they couldn’t wait to collaborate with her again. She possesses broad appeal and has demonstrated her value to the brand.”
In her reality show, Princess expressed her desire to venture into the beauty business, discussing plans with Claire Powell, Peter Andre’s agent and Katie’s former manager. Claire has taken charge of the trademark application process with the Intellectual Property Office.
A notable observation from The Princess Diaries was Katie’s absence throughout her daughter’s series. Katie expressed disappointment over not being involved in photo shoots, signings, or events related to the show, including Princess’s birthday celebration to which she was not invited.
Katie accused Peter, her ex-husband, of preventing her presence at events, while Princess refuted this claim, stating that it was Katie who avoided being in the same vicinity as her ex-partner. Peter responded by accusing Katie of spreading false information about him and his family, leading him to consider legal actions against her.
Aside from her ongoing feud with Peter, Katie faced criticism for her podcast comments criticizing her children’s fashion choices at the National Television Awards. She labeled her son’s outfit as “fancy dress” and advised both children to dismiss their stylist.
Furthermore, Katie unfavorably compared her daughter to Love Island star Maura Higgins, mentioning that Princess’s outfit appeared too mature for her age. She highlighted the disparity in style between them to emphasize her point.
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