Danniella Westbrook, well-known for her role in EastEnders, is venturing into a new career path as a celebrity agent. The soap opera star is preparing to launch her own talent management company, W1, early in 2026, with a lineup of prominent personalities already signed up.

Her impressive clientele includes professional boxers, reality TV stars, and actors. At 51 years old, Danniella expressed her excitement about this new venture, stating that her experience in the industry and the constant requests for advice from others have led her to this natural progression. She emphasized her passion for the field and her determination to provide comprehensive support to her clients.

Acknowledging the lack of resources available to individuals in the entertainment industry, Danniella highlighted the services she plans to offer through her agency, including access to an accountant and an on-call therapist. Additionally, she hinted at a potential return to reality television, specifically eyeing a comeback on I’m A Celebrity… Get Me Out Of Here! All Stars.

In a recent interview, Danniella shared her interest in rejoining the ITV All Stars series, reflecting on her past behavior and expressing her readiness for a different experience this time around. She also revealed a condition for her return to EastEnders, stating that she would only consider reprising her role as Sam Mitchell if the character were given control of the Queen Vic.

Having intermittently portrayed Sam for over three decades, Danniella believes that taking charge of the iconic pub could inject a new dynamic into the BBC drama. Her last appearance on EastEnders was in 2016, following previous stints between 2009 and 2010, which were cut short due to personal struggles affecting her work.

Danniella’s journey in the entertainment industry has been marked by challenges, but her latest endeavor as a talent agent signifies a new chapter in her career trajectory.