If you’re gearing up for the upcoming Prime Day sales, it’s crucial to be wary of potential scams. With cybercriminals on the prowl during major shopping events, shoppers need to stay vigilant against fake offers, phishing emails, and counterfeit websites aiming to steal personal information and payment details. Security experts are alerting consumers that Prime Day creates an ideal environment for scammers due to the high-pressure nature of the event.
Recent findings from Check Point’s security team revealed a significant rise in new Amazon-related web domains being registered globally between December 2025 and last month. Notably, the month of April witnessed a substantial spike, with a record 1,446 new domains established in that period.
Of particular concern is the timing in April, as this window allows attackers to “age” malicious domains, making them appear more authentic and evading detection leading up to Prime Day.
While the majority of new Amazon-themed domains are safe, Check Point’s analysis uncovered that approximately one in every 11 new domains was either malicious or suspicious in nature.
Discussing the issue, Check Point emphasized that Prime Day scams are successful because they closely mimic regular shopping practices with familiar branding, convincing checkout processes, delivery notifications, and time-sensitive offers.
To stay safe while enjoying Prime Day, it is recommended to be cautious and verify the legitimacy of websites before entering any personal information. Scammers often create deceptive pages that closely resemble Amazon’s official site.
“Many fraudulent domains closely imitate Amazon’s genuine URL. Watch out for additional characters, hyphenated brand names, or unusual domain endings like .top or .online,” cautioned Check Point.
Additionally, shoppers should refrain from clicking on links received via emails, texts, or social media. Instead, it’s safer to directly visit Amazon by typing the website address manually.
Warning signs of potential scams include unbelievably cheap deals, notifications claiming refunds are due, or alerts about expiring offers. These tactics often create a sense of urgency to prompt impulsive decisions.
Another common scam tactic involves fake alerts stating that Prime accounts are at risk of suspension. If such a message is received, it is advisable to verify the information directly on Amazon’s official website.
By following these precautions, shoppers can enjoy Prime Day without falling prey to scammers. Prime Day is scheduled to take place from June 23 to June 26, with Express.co.uk covering the top deals and offerings during the event.
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