Starting from April 1st, Virgin Media users who are subscribed to Sky Entertainment channels will receive Sky Atlantic at no extra cost. This addition will be available to customers using Virgin TV 360 and Stream box. To access Sky Atlantic shows like Heated Rivalry and The Last Of Us, users can simply tune in to channel 111 on the Virgin TV platform or watch on-demand via Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing great value entertainment by offering Sky Atlantic to over a million customers without any additional charges.

Meanwhile, Sky has unveiled a new Ultimate TV plan that includes premium channels, Disney+, Netflix, Hayu, and the upcoming HBO Max app. Priced at £24, this plan will be accessible on Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, highlighted that this update signifies a new era for Sky and NOW, uniting Sky, Netflix, Disney+, HBO Max, and Hayu under one subscription package.