Samsung TV owners in the UK are set to receive a significant upgrade with the addition of popular free-to-air linear channels from UKTV directly on their screens. This update will eliminate the need for extra devices, allowing viewers to access a variety of bonus content seamlessly over the internet, without requiring a traditional aerial setup.

Viewers can enjoy classic comedies, dramas, and factual shows effortlessly by plugging and playing, as Samsung will introduce a dedicated rail on the home screen to showcase content from the U streaming service. Additionally, channels such as U&DRAMA, U&Dave, U&Yesterday, U&W, and U&Eden will soon be accessible through a direct link from Samsung’s Universal Guide to the U app.

Samsung emphasizes that this rollout will reach millions of TVs, with the channels prominently featured in the platform’s ‘Live’ tab and Universal Guide. Jonathan Newman, General Manager of Commercial at UKTV and BBC Studios UK and Ireland, expressed enthusiasm about the strengthened partnership with Samsung, highlighting the enhanced accessibility of the U app to customers.

Dan Harvie, Vice President of Home Entertainment and Appliances at Samsung UK and Ireland, emphasized the importance of UKTV’s content in enriching the entertainment offerings on Samsung TVs, aiming to provide customers with diverse broadcast content for an exceptional viewing experience. As Samsung continues its legacy as the world’s leading TV brand, the partnership with UKTV underscores its commitment to innovation and delivering a comprehensive entertainment ecosystem.

Although an exact launch date has not been disclosed, the enhanced features are expected to roll out soon on Samsung TVs, enhancing the viewing experience for users across the UK.