Rochelle Humes made a stylish appearance at London Fashion Week, showcasing a unique piece from the archives at the Marques Almeida show. The event featured a sustainable fashion capsule collection aimed at longevity and timeless wearability.

The S/S 2026 runway presentation, held at 22 Bishopsgate, highlighted the collaboration between the fashion house and Dylon Detergent, emphasizing durable and enduring fashion pieces.

Expressing her enthusiasm for the event, Rochelle commented on the importance of caring for clothes to maintain their quality over time. She mentioned her daughter already eyeing some of her wardrobe items, emphasizing the significance of preserving statement pieces for future generations.

Dylon’s Triple Renew formula was used to wash seven pieces from the collection, promoting garment longevity and the idea of passing down cherished items through family generations. Marta Marques, the brand founder, stressed the brand’s commitment to sustainability and creating clothes with lasting value and memories.

A recent survey conducted by Dylon revealed that 81% of Brits own unworn clothing items, yet 99% continue to shop for new clothes. However, there is a shifting trend among Gen Z individuals, with a growing interest in vintage and pre-loved garments. The research indicated that 81% of 18-24 year olds own handed-down items and 64% plan to pass on their own clothing in the future.

The fashion industry is witnessing a shift towards valuing and preserving clothing for extended use, reflecting a growing appreciation for sustainable practices and mindful consumption.