Sky and Virgin Media TV subscribers will soon have fewer channels available for viewing, including several popular music services. The decision to remove various MTV stations was initially made public in October, and now viewers have only a day left to enjoy these iconic channels. The updated TV schedule confirms that MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live will all stop broadcasting starting tomorrow, December 31.
Users trying to check upcoming programs on the platforms through the TV guide are greeted with a message stating, “This channel is now closed.”
The decrease in traditional TV viewership due to the growing popularity of streaming services like YouTube and social apps like TikTok seems to be a key reason behind this move. According to a source speaking to The Sun, MTV has suffered from the surge in streaming platforms.
The source expressed, “It’s a gloomy day for the music industry. MTV, once a dominant force in the industry, has dwindled in comparison to its past glory.”
Reports suggest that MTV services in certain regions like Asia, Australia, and Latin America are also facing discontinuation.
Despite the closure of music-focused channels, MTV HD will remain accessible for fans. The channel will continue airing reality shows such as Naked Dating UK and Geordie Shore.
Having played a significant role in shaping youth culture and launching music and television careers for decades, MTV revolutionized the music industry since its establishment in 1981.
Apart from MTV, four children’s TV channels are also slated for closure. Pop, Tiny Pop, Pop+1, and Tiny Pop+1 will be permanently removed from the lineup by the year’s end.
In total, nine channels are set to disappear from Sky and Virgin Media TV platforms.