New Look has introduced its inaugural loyalty program offering exclusive discounts to its members.

Club New Look is a complimentary membership with benefits such as weekly “Club Prices” on selected items, early access to sales and promotions, and participation in members-only contests.

New members receive a 25% welcome discount upon joining. The fashion retailer aims to provide a more personalized shopping experience for its 10 million established customers.

CEO Helen Connolly stated, “At New Look, we continuously seek ways to acknowledge and reward our customers. Club New Look is our latest loyalty initiative, providing exclusive benefits to make our members feel valued, acknowledged, and encouraged.”

After a successful soft launch that attracted 500,000 customers to the club, New Look aims to reach 800,000 members by the end of the fiscal year.

“We are thrilled to expand this nationwide as part of our strategy to enhance our digital-driven, personalized, and gratifying shopping experience,” added Connolly.

In other retail news, US brand Anthropologie plans to open three new UK stores in Liverpool, Glasgow, and Manchester. Gap is also making a comeback to the UK high street with three standalone stores in Covent Garden, Westfield London, and Wembley Park London Designer Outlet.