Freely, a new player in the UK streaming scene, has quickly gained traction since its launch in 2024. Recently, the platform hit a major milestone by surpassing one million weekly users, marking significant growth, especially during the Christmas period. This accomplishment positions Freely as the fastest-growing TV platform in the UK in 2025.

Jonathan Thompson, CEO of Everyone TV, expressed enthusiasm about reaching this milestone, highlighting the strong demand for a convenient way to stream live British TV and access on-demand content. He emphasized how Freely’s rapid growth in 2025 showcases the collaborative effort of UK broadcasters to offer high-quality British television easily accessible in the streaming era.

Although Freely still lags behind industry giants like Sky and Freeview in terms of scale, the increasing trend towards streaming and affordability could expedite its growth trajectory. Unlike traditional platforms, Freely operates solely through broadband connections, simplifying the setup process.

Moreover, Freely distinguishes itself with features such as live TV pausing, tailored recommendations, a comprehensive TV guide, as well as innovative functionalities like a mini guide and rewind option for schedules. Initially available on a limited range of TVs, Freely has expanded its compatibility to include models from renowned brands like Hisense, Panasonic, Bush, and Sharp.

The introduction of Pleio, a streaming puck that extends Freely’s reach to various TVs, signals further expansion. Anticipated releases of additional set-top devices in the near future could enhance Freely’s market presence and competitiveness in the streaming landscape.