A previously high-priced supermarket for essential groceries has now become the most budget-friendly option among major competitors. Asda, which had been the costliest for a selection of basic items like bread, butter, milk, beans, tea, coffee, chicken, and mince for almost three months, now offers the lowest total bill at £13.09. This shift in ranking occurred as other supermarkets raised prices on certain products, causing Lidl to increase its mince cost to £3.19, making it the third cheapest at £13.17, behind Aldi.

With reductions in chicken prices at Morrisons and Sainsbury’s, Sainsbury’s no longer holds the title of the most expensive supermarket. Tesco now tops the list with a total bill of £13.81 for the same eight items. It is worth mentioning that some supermarkets challenge this comparison. Aldi, for instance, emphasizes differences in quality, stating that their tea bags, coffee, and beans offer superior quality compared to competitors.

Regarding meat products, Aldi, Lidl, and Morrisons stock a 25% fat pack, while Asda, Tesco, and Sainsbury’s provide a 20% fat pack, considered higher quality. Aldi defended its pricing strategy, highlighting its consistent recognition as the Cheapest Supermarket of the Year by Which? for four consecutive years. Sainsbury’s cited industry-wide factors affecting beef pricing and affirmed its commitment to offering excellent value across various product ranges.

Asda’s spokesperson expressed satisfaction with the positive impact of their price reduction efforts, emphasizing their dedication to delivering exceptional value. Over 50% of Asda’s products have undergone or are undergoing price reductions through the Rollback cycle, ensuring customers access consistently low prices without the need for loyalty cards. Asda is consistently acknowledged as the lowest-priced full-service supermarket in independent price surveys.