Amazon is set to kick off its Prime Day sale event, offering a week-long extravaganza for bargain hunters. The event starts today and runs through the week until prices return to normal on Saturday, July 12. Shoppers can already take advantage of a wide range of deals, including discounts on smartphones, headphones, tablets, and Amazon’s own-brand devices.

For those looking to upgrade their streaming experience, Amazon is offering significant price cuts on its latest Fire TV Stick models. The ultimate 4K Max model, which typically retails for £69.99, is now available for just £39.99 during Prime Day 2025, saving shoppers a substantial £30.

The Fire TV Stick 4K Max boasts a fast processor, Wi-Fi 6E compatibility, and exclusive access to the Ambient Experience feature, allowing users to customize their viewing experience with widgets like calendars and sticky notes.

In addition, Amazon is slashing prices on other devices, including a massive 53% discount on the Fire TV Stick 4K, reducing the price from £59.99 to £27.99. This model offers sharp 4K visuals, improved Wi-Fi 6 connectivity, an Alexa-powered voice remote, and a sleek design.

Furthermore, Amazon is offering a deal on the entry-level Fire TV Stick HD, currently priced at £23.99. This device provides instant access to popular streaming services, along with a new Alexa remote and quick access keys for apps like Netflix and Disney+.

These offers are exclusive to Prime members and cannot be matched by other retailers like Argos. To take advantage of the deals, shoppers will need a Prime account, which offers a free trial for the first month and costs £8.99 per month thereafter.