Virgin Media has announced a £4 increase in mid-contract prices for both new customers and those renewing their contracts starting from October 2. This adjustment, set to take effect in April next year, replaces the previous £3.50 rise that existing Virgin Media subscribers had agreed to.

While current customers under their existing agreements will not be impacted by the higher price adjustment, Virgin Media is enhancing its offerings by including Netflix with ads in its packages over 500Mbps and providing faster speeds alongside TV bundles.

According to a Virgin Media spokesperson, customers opting for the latest packages, which feature Netflix as a standard inclusion across all TV bundles and Sky Sports in HD at no additional cost, will experience a £4 monthly increase every April.

Ernest Doku, a broadband expert at Uswitch, noted the rise in Virgin Media’s mid-contract price adjustment to £4 per month, up from the previous £3.50, within less than a year. This change will affect new and re-contracting customers starting in April. With Virgin Media’s shift to 24-month minimum contracts earlier, prospective customers may face an £8 increase by April 2027.

This adjustment only applies to new contract signees, prompting existing Virgin Media customers up for renewal to consider their options. Similar price hikes have been announced by BT, EE, and Plusnet, with mid-contract rises now set at £4 per month.

Customers advised to explore potential savings by comparing offers from other providers and assessing the need for high-speed internet. Negotiating with the current provider for better deals, especially nearing the contract end or after a price increase, is suggested. Additionally, customers may explore penalty-free exits if a mid-contract rise is announced, subject to contract terms.