Apple’s range of popular products like MacBook laptops, iPads, and iPhones often steals the spotlight, but its services are also gaining significant traction. The tech giant has just reported a ‘record-breaking’ year, witnessing a surge in users across its audio, TV streaming, and news platforms.
Apple Music, now accessible on iOS and Android, achieved its best year to date in 2025, setting records for both listenership and new subscribers. The service saw several enhancements last year, including features like Lyrics Translation and AutoMix, offering a personalized DJ experience on-the-go.
In addition to music, Apple TV’s engagement levels have soared, with December statistics showing a 36% increase in users spending time on boxsets such as Slow Horses and The Studio compared to the previous year. Apple TV expanded its content library with additions like the F1 film featuring Brad Pitt and the acclaimed drama Pluribus.
The App Store also had a successful year, boasting over 850 million average weekly users globally. During the period spanning Christmas Eve to New Year’s Day, the platform experienced a record number of visitors, accompanied by a surge in customer spending on digital goods and services.
Apple Podcasts also thrived, achieving record listenership, plays, and subscriptions throughout the year. Apple’s services saw further enhancements, including the expansion of Apple Fitness+ to more regions and the addition of over 50 new games to Apple Arcade.
Moreover, Apple extended its Share Item Location feature in Find My to 27 additional airlines, enhancing luggage tracking capabilities and reducing lost items significantly. Apple Maps introduced its Detailed City Experience to new locations like New Orleans, Singapore, and Monaco, featuring 3D landmarks and custom experiences like the F1 Monaco Grand Prix.
Eddy Cue, Apple’s senior vice president of Services, commented on the impressive year, stating, “2025 was a record-breaking year for Apple services, marked by remarkable growth, global expansion, and continuous innovation. From Apple TV, Apple Music, and Apple News to daily essentials like Apple Pay and iCloud, we delivered enriching experiences to users worldwide. Reflecting on 2025, we remained committed to enhancing our users’ daily lives, with incredible engagement during the holiday season.”
Overall, Apple’s services witnessed significant success in 2025, driven by user enthusiasm for new apps, games, shows, and music, as well as the company’s dedication to enhancing user experiences globally.