Greggs has announced price increases on select menu items starting today, citing escalating costs as the reason behind the adjustments. The popular bakery chain will raise prices on its two-part breakfast deal, which consists of a roll and a drink, from £2.95 to £3.15. Additionally, the three-part breakfast deal, which includes a side item like a yoghurt pot or hash browns, will see a price hike from £3.95 to £4.15.
Furthermore, certain baked goods at Greggs, such as the empire biscuit, will see a 5p increase. This follows a previous 5p price increase on the sausage roll, which now costs £1.30.
Roisin Currie, the CEO of Greggs, emphasized that despite the price adjustments, the high street chain still offers exceptional value, as confirmed in the company’s latest financial results. Currie also urged caution to avoid any unexpected developments in the upcoming autumn Budget, set to be presented on November 26 by Chancellor Rachel Reeves.
Greggs attributed the price hikes to the recent rise in employer National Insurance rates and the increasing minimum wage, which have added pressure to the company’s overall operating costs. Currie expressed challenges in managing unforeseen costs, highlighting the importance of receiving reasonable notice for any changes.
The bakery chain, with 2,675 stores across the UK, reported a 6.1% sales increase in the third quarter of 2025 compared to the same period last year. However, like-for-like sales growth in company-managed shops slowed to 1.5% year-on-year, marking a decrease from the 2.6% growth recorded in the first half of the year.
Greggs now anticipates 120 net new store openings for the year, slightly below its initial target. The company has been expanding by opening new outlets in partnership with Tesco and Sainsbury’s, as well as relocating smaller stores to more strategic locations. As of now, there have been 57 net openings this year when factoring in closures.
Currie noted a trend of consumer thriftiness, with individuals prioritizing savings and making wise spending choices. She expressed hope that Greggs’ reputation for value would attract customers seeking cost-effective options amidst the current economic climate.