Amazon Prime members should be extra cautious this week as the e-commerce giant gears up for a two-day discount bonanza. While the prospect of snagging deals is exciting, it’s also a prime time for scammers to strike. Cyber security experts are issuing warnings about the potential for online fraud as consumers rush to take advantage of the sale.

According to Check Point, over 700 new Amazon-related domains have been registered ahead of the Prime Big Deal Days event starting on October 7. Alarmingly, 1 in every 18 of these domains has been flagged as suspicious or malicious. Furthermore, 1 in every 36 domains includes the term “Amazon Prime,” raising concerns about potential phishing attempts.

Shoppers need to be vigilant for fraudulent emails or messages claiming payment issues with Amazon orders or falsely stating that Prime accounts are on hold. Falling for these tactics could expose sensitive information like passwords and financial details to hackers.

Check Point emphasized the importance of staying alert and verifying links and emails before clicking to avoid falling victim to phishing campaigns and fake websites during Amazon Prime Day 2025. To safeguard against scams, consumers are advised to double-check website domains, avoid clicking on email or PDF links, enable multi-factor authentication, implement layered security measures, and scrutinize content in unexpected communications for signs of phishing attempts.

The key takeaway is to enjoy the upcoming sale event while maintaining a watchful eye for suspicious communications and websites to safeguard personal information and financial security.