Greene King has unveiled its inaugural pub loyalty rewards program, offering patrons the chance to receive complimentary drinks and meals. New users who install the Greene King Pubs and Restaurants app can participate in the “Spin to Win” feature, where prizes range from free beverages to main courses valued up to £18.99.

Upon app registration, each new member is granted one spin, with rewards redeemable at various establishments including Greene King Pubs, Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns, and Hungry Horse. The Greene King app can be downloaded for free from app stores.

A recent study by Greene King indicates that over 70% of Britons are primarily concerned with the rising cost of living. Despite this, more than a quarter still view dining and drinking out as a cherished indulgence. Kevin Hydes, Group Marketing Director at Greene King, emphasized the company’s commitment to enhancing customer experiences by introducing initiatives like Spin to Win to make pub visits more fulfilling.

Previously, Greene King marked the 25th anniversary of the Guinness Six Nations Rugby tournament by offering complimentary pints earlier this year. As part of their “When It Rains, We Pour” campaign in April, Greene King distributed 100,000 free pints triggered by the first raindrops detected in select UK locations.

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