Virgin Media has announced a special offer for its customers just in time for the summer holiday season. Users can now enjoy a selection of premium South Asian channels at no extra cost. This limited-time promotion runs until August 17, providing access to 14 channels including popular ones like Sony MAX HD, Zee TV HD, and Utsav Gold HD.

With this upgrade, Virgin users can indulge in a variety of shows, entertainment programs, and movies, such as the acclaimed film “Pushpa: The Rule Part 2,” which was the highest-grossing movie in India in 2024. Additionally, viewers can catch exciting cricket action from the World Championship of Legends and explore entertainment channels featuring genres like drama, comedy, and lifestyle, showcasing beloved series like Anupama.

Normally priced at £12 per month, these TV channels are part of Virgin Media’s Asian Mela bundle. David Bouchier, Chief TV & Entertainment Officer at Virgin Media O2, expressed the company’s commitment to celebrating South Asian Heritage Month by providing customers with top-notch South Asian entertainment for free during this period. The channels are available to all customers until August 17 and include a range of options such as Utsav Gold HD, Sony TV HD, Zee Cinema HD, and more.