Brighton Palace Pier is currently on the market for sale, with the current owner aiming to secure a buyer before summer. Knight Frank has been selected by Brighton Pier Group to manage the sale of the historic 127-year-old pier, which was acquired by the group for £18 million in 2016.

The decision to sell the iconic 1,722-foot long pier comes as Brighton Pier Group, known for operating various leisure sites and mini-golf venues, has faced challenges with declining visitor numbers and escalating expenses. In 2024, the company’s earnings dropped to £300,000 from £1.7 million the previous year, with a 4% decrease in like-for-like sales. To counter the decline in visitors, the company implemented a £1 entry fee for non-residents in 2024, later raising it to £2 in March of the following year.

Anne Ackord, the chief executive of The Brighton Pier Group, mentioned that nearly four million individuals visit Brighton Pier annually. She emphasized that the pier is a profitable business with significant potential for further growth. Ackord highlighted the opportunity for interested parties to contribute to the pier’s legacy and shape its future.

According to reports from the BBC, Ackord indicated that potential buyers should be prepared to finalize the purchase by summer, although the exact sale price has not been disclosed. The pier boasts two arcades, 19 amusement rides, a restaurant, two bars, kiosks, event spaces, and a children’s play area, making it an attractive investment opportunity expected to draw interest from both domestic and international buyers.

Following subdued trading in 2025, Brighton Pier Group revealed its intention to sell the pier in November. Additionally, the company is seeking buyers for its Lightwater Valley theme park in North Yorkshire for £3 million. Ackord issued a warning in March, stressing the importance of acknowledging the significance of tourism in Brighton to ensure a prosperous future. She noted the challenging trading conditions faced by the pier due to a substantial increase in costs over recent years.

Opt for Daily Mirror as a ‘Preferred Source’ on Google News for immediate access to the news that matters to you.